DID - dynamic identities and informationdesign Kontakt aufnehmenflorian gläser portfolio deutsche Version

»DID« is a final degree project done at the University of Applied Sciences Salzburg (degree course »MultiMediaArt«).
Besides a thesis about information, informational apperception and information-design the practical part is an (at present) anticipated visual identity for the Austrian Central Institute for Meteorology and Geodynamics (ZAMG). The logo is influenced by the current weather in Austria and is thereby constantly changing.

Adjust the background-colour to your current temperature:

ZAMG logo

The basis for the whole visual identity is a dynamic logogram that changes on the basis of the current weather-data.The basic shape gets scaled, duplicated, colorized, moved and rotated. Every hour there is a new data-input that influences the visual element above. With the generator you can influence the data on your own.

These are the connections between visual elements and the data:

Entwicklungsschritt 1 - WassermolekülEntwicklungsschritt 2 - Wasseratom

The basic shape emerged from the construction of a water molecule - the foundation of every weather phenomenon. I reduced the shape to the water-atom because otherwise it would have been too complex.

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ZAMG stationery

The stationery is split into two sides. On the front there is the logogram and all the usual text. On the backside are the logotype (»ZAMG«) and the cardinal points (N, O/E, S, W) shining through to the front.
There is also a caption on the bottom describing the visual system and on the side connecting the colours to the temperatures. That »thermometer« also indicates the folding- and punching-marks.

Drucksorten Drucksorten vorneDrucksorten hinten BriefkopfBriefpapier hinten

Because you can't pre-print all the different weather-situations the dynamic element will be printed on demand to achieve an always up-to-weather stationery. Thereby the receipient can always track the weather conditions at the time of the letter's print-out.

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ZAMG Generator

The core element of the visual identity is the logo-generator. The elements can be created automatically as well as you can enter your own data to see and experience the changes. There is also a little description to the system.
To use the generator you just need a connection to the internet (and maybe a PDF-creator to print the elements as files). Please note that the generator is not translated into english.
Launch the generator

Generator LegendeGenerator Eingabefeld Wettererscheinungen SymboleIdentifikationselement mit Wettererscheinung

In Addition to your own data you can choose between 36 weather phenomenons. These will be displayed as an icon in the starting point of the visual element (0,0).

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DID - dynamische Identitäten und Informationsdesign

You can download a web-version of my thesis (in german): DID - dynamische Identitäten und Informationsdesign [did_web.pdf

Thesis Detail Thesis ÜberblickThesis Details Thesis CD BookletThesis CD Detail

The review of the term information provides the basis for this entire work. The attempt to describe the meaning of information for this work leads from Claude E. Shannon‘s definition of the technical perception of information to Peter Janichs criticism on the spreading disappearance of the philosophic term of information. Furthermore it leads to theoretical concepts on information and the aestheticisation of messages transferred to individuals by Abraham A. Moles. This creates the first evidences for graphic implementations.
After treating the history and development of design with a special focus on graphical display of information, it is made clear that this history establishes an important understanding for creating that kind of graphics.
The functional and reduced design attend Otto Neurath‘s and Gerd Arntz‘s effort of creating an international symbolic language. In almost the same manner it attends to Edward R. Tufte’s theses, analysis and graphical translations. After describing up-to-date graphic displays of data that are using modern possibilities like interactivity or flow, the research question is being field in describing the junctures and boundaries of these graphic displays.
Finally the accompanying practical work to this theoretical work — a dynamic, generative corporate design for the Austrian Central Institute for Meteorology and Geodynamics (ZAMG) — demonstrates the execution of the research interests and tries to provide new and innovative ways of designing an visual identity.

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